BUSINESS GOAL
[Primary commercial outcome]
Define the result the campaign should influence, without treating an enterprise sale like a short-term guarantee.
90-DAY GROWTH STRATEGY
A sharper path
to qualified pipeline.
A focused working plan for [Company Name].
Prepared by Strategiq
Working strategy brief
THE SYSTEM
01 Audience
02 Offer
03 Conversation
04 Opportunity
01
THE OPPORTUNITY
Create qualified demand without forcing the sale.
The campaign should make the right buyers curious enough to engage, while giving the sales team a clear path to turn that interest into revenue.
CURRENT FRICTION
The market is not connecting the problem to the solution.
Clarify what is slowing growth today: awareness, trust, targeting, timing, proof, or follow-up.
WORKING THESIS
Earn attention by making the first step useful.
Lead with a practical demonstration of expertise, then qualify the business need.
Call decision: Agree on the result worth testing and what would count as meaningful commercial movement.
02
WHO TO TARGET
Start with a real list, not a theoretical market.
01
Best-fit accounts
- [Priority segment]
- [Size, geography, or operating model]
- [Clear ability to buy]
- [Important exclusions]
02
Buying group
- Problem owner feels the consequence
- Champion can move the evaluation
- Sponsor controls budget or priority
- Blockers can stop adoption
03
Initial target list
[###]verified target accounts
THE FILTER Show the initial account count and sample companies before launch. The client should be able to inspect who the campaign will actually reach.
03
HOW THE SYSTEM WORKS
Four parts work together to create one lead.
List
The right accounts, people, and buying context.
+
Offer
A useful reason for the right buyer to engage.
+
Messaging
A clear, relevant way to open the conversation.
+
Content
Visible expertise that builds recognition and trust.
=
Qualified lead
A good-fit person with a reason to continue.
No single part carries the campaign. The list creates relevance, the offer earns attention, messaging starts the exchange, and content makes the seller credible.
04
CAMPAIGN STRATEGY
One campaign. One clear reason to respond.
“
Connect [specific buyer] to [consequential problem] at the moment [observable trigger] makes action relevant.
POSITIONING
[Why this company is unusually credible for this problem]
MESSAGE
[The risk, opportunity, or decision that deserves attention]
PROOF
[Evidence, experience, result, demonstration, or case]
CHANNEL
[LinkedIn, email, content, events, or account-based outreach]
Guardrail: Do not force several markets, buyer types, or offers into the first test.
05
OFFER AND MESSAGING
Three useful ways to start the conversation.
OFFER IDEA 01
[Offer name]
[The immediate problem this helps the buyer understand or solve]
THEY RECEIVE[Specific deliverable or expert output]
THE ASK[One low-friction input or action]
OFFER IDEA 02
[Offer name]
[The immediate problem this helps the buyer understand or solve]
THEY RECEIVE[Specific deliverable or expert output]
THE ASK[One low-friction input or action]
OFFER IDEA 03
[Offer name]
[The immediate problem this helps the buyer understand or solve]
THEY RECEIVE[Specific deliverable or expert output]
THE ASK[One low-friction input or action]
CALL DECISIONChoose one primary offer to test. Keep the other two as deliberate alternatives, not parallel campaigns.
06
PATH TO REVENUE
Make the commercial progression explicit.
01Relevant accountICP and trigger fit
→
02Useful responseInterest or ownership signal
→
03Qualified evaluationNeed, sponsor, timing, criteria
→
04Paid entryDefined scope and buying step
→
05ExpansionProven value grows the account
QUALIFICATION STANDARD
A polite reply is not pipeline.
- Clear problem or opportunity
- Relevant owner or sponsor
- Plausible timing and budget path
- Agreed next step
07
90-DAY PLAN AND INVESTMENT
Launch focused. Learn quickly. Decide honestly.
BEFORE DAY 1
Prepare
Confirm the audience, offer, proof, assets, responsibilities, tracking, and sales handoff.
DAYS 1–30
Launch
Run the first focused motion and capture objections, fit signals, and meaningful replies.
DAYS 31–60
Improve
Refine the weakest stage by segment, trigger, message, offer, and follow-up.
DAYS 61–90
Decide
Continue, revise, expand, or stop based on qualified commercial movement.
INVESTMENT[Fee and payment structure]
STRATEGIQ OWNS
Targeting, campaign build, outreach operation, reply support, reporting, and iteration.
CLIENT OWNS
Expert input, approvals, offer fulfillment, sales conversations, and commercial close.
THE DECISIONApprove the direction, refine the open questions, and confirm readiness to launch.
08
CLIENT CASE STUDY 01
APPROVED CLIENT OUTCOMEAMSS Consulting
A strong network had gone quiet. Old prospects were not re-engaging, deals were not closing consistently, and the outreach had become stale.
3deals closedin one month
WHAT WE DID
LinkedIn profile repositioning · Buyer-led content · Cold and previous-lead outreach
1+ yeardormant prospect re-engaged and closed
Same dayan in-market connection booked a call
“The content hit home.”Prospect who had been on the fence for months
09
CLIENT CASE STUDY 02
APPROVED CLIENT OUTCOMECoconut Tree Software
A niche technical service was competing globally against many alternatives while remaining invisible to much of its ideal market.
5–10qualified leadsconsistently delivered each month
WHAT WE DID
Distinct positioning · Thought-leadership content · Ideal-account outreach
Consistentqualified lead flow every month
Go-to choiceover providers prospects had evaluated
“You’ve been showing up everywhere, let’s talk.”Prospect response
10